This book makes the complex science of persuasion simple.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Hardcover - Christophe Morin DescriptionThe Persuasion CodeCapture, convince, and close--scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention.