Getting the basics right can make such a difference to the outcomes.
Q: Finally, what sort of templates and resources does the book have for readers? Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget. Your branding checklists and social media checklists are also made available on the linked website page.Author Q&A Q: Why did you write this book? Warning: This is the BASIC's of marketing - if you're already 'pretty good at this', then maybe this book is not for you. This book covers the basics of each of the key areas of marketing and branding, including: - Identifying Target Markets - Marketing and Brand Planning - Media and Promotions - Websites and Social Media - Customer Service Essentials - Gaining Repeat and New Business - Building Your Reputation Through Public RelationsAnd how to create an easy strategy and budget for all your advertising and marketing investments.