IMPROVE What You're Doing - Optimise your email marketing The #1 way you can take control of your email marketing and start making a difference to your results TODAY: optimise what you're already doing Revisiting the same sections as in Chapter 1, in this chapter we go on to explore how you can make the most of your current strategy and increase the results you're already seeing.1.In this book, Kate will teach you to use email marketing more intelligently - hence 'E-telligence' You'll get a roadmap taking you through the five key stages to make a positive impact on your email marketing campaigns and to address the struggles you're facing.This book includes case studies from Pure360, Taxi for Email, Return Path, ResponseGenius and FreshAddress.