How can organizations, schools, or parents inspire people to be more creative?
Now in its second edition, this bestselling introductory text'written by one of the world's leading experts on the psychology of creativity'iscompletely updated and expanded to reflect the tremendous growth in this field. KaufmanWhat makes us creative? New to the Second Edition: Completely updated and expanded with new theories and frameworks and including the latest research Restructured to enhance flow of information and ease of use New coverage of how creativity can be improved at the level of the individual and the environment, measuring creativity, and creativity across cultures Grounded in psychological research from clinical, industrial, social, cognitive, evolutionary, and developmentalperspectives, this text also draws on classic and current findings from neuroscience, business, education, engineering, and biology.