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Sprint: How To Solve Big Problems And Test New Ideas In Just Five Days - Jake Knapp

About The From three design partners at Google Ventures, a unique five-day process for going from problem to prototype. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X.About the Author:Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine

The companies that Google Ventures invest in face big questions every day: Where's the most important place to focus your effort, and how do you start? Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of "design partner" at a venture capital firm. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a "design sprint"--a five-day process to help companies answer crucial questions. John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. How many meetings and discussions does it take before you can be sure you have the right solution to a problem? They've seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more. He studied journalism at the University of Wisconsin. He has advised close to two hundred startups on product design, hiring, and team culture. He is currently among the world's tallest designers. His "sprints" were used in the development of everything from Gmail to Google X to Chrome. And now there's a sure-fire way to solve their problems and test solutions: the sprint. A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers and PTAs to nonprofits and public institutions. What will your ideas look like in real life? It's for anyone with a big opportunity, problem, or idea who needs to get answers today.About the Author:Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who have worked on numerous products, including the YouTube redesign. From three design partners at Google Ventures, a unique five-day process for going from problem to prototype. Business owners and investors want their companies and the people who lead them to be equipped to answer these questions--and quickly. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies, inside Google and in others companies or environments who have sought their help.

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Sprint: How To Solve Big Problems And Test New Ideas In Just Five Days - Jake Knapp

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