Customer centricity might sound like just another buzzword, but it creates the framework required for customers to fall in love with your brand. In their scramble to reach customers, many business leaders start acquiring mass amounts of data. A dynamic and powerful partnership across IT, analytics, and business--between the Geeks, the Nerds, and the Suits. What is often lost in this quest to innovate is the very thing we claim to value: the customer. Others create incredibly complex analytics. The strategy? This book not only shows you how to create effective collaboration between your teams to solve problems, it shows you how to create a business atmosphere that runs itself and clears the path for innovation. Some think the answers come from the top.
Carti > Carte straina > Economics,finance,business & management > Business & management
Geek Nerd Suit: Breaking Down Walls, Unifying Teams, And Creating Cutting-Edge Customer Centricity, Paperback - Chuck Densinger
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