Persuasive Business Proposals: Writing To Win More Customers, Clients, And Contracts, Paperback - Tom Sant

Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. But many companies are still cranking out confusing, unpersuasive proposals and RFPs--few of which result in new clients or contracts. Most people find proposal writing to be tedious and time-consuming--and their documents show it. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. Writing a winning proposal has always been an important part of sales. In recent years it has become vital. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business. The new edition includes more valuable information than ever before, including: - Essential questions for qualifying opportunities - Ways to "power up" cover letters and executive summaries - Advice for overcoming "value paranoia" - Guidelines for incorporating proof into a proposal - Tips for winning renewal contracts.

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Persuasive Business Proposals: Writing To Win More Customers, Clients, And Contracts, Paperback - Tom Sant