People Aren't Robots: A Practical Guide To The Psychology And Technique Of Questionnaire Design, Paperback - F. Annie Pettit Phd
About The This book was conceived by experienced researcher with more than fifteen years of practical experience who realized that many questionnaire guides continue to treat the people who answer questionnaires as robots rather than as fallible, imperfect people.. It will also help academic and experienced researchers write questionnaires that are better suited for the general population, particularly when using research panels and customer lists. Topics include general considerations related to the process, how to write screener questions, how to write data quality questions, and how to tackle specific types of questions from single-selects, grids, scales, and more
Contributor(s):Author: F. It will also help academic and experienced researchers write questionnaires that are better suited for the general population, particularly when using research panels and customer lists. Annie Pettit PhdThis book will help marketers, brand managers, and advertising executives who may have less experience in the research industry create great questionnaires and collect high quality data. Topics include general considerations related to the process, how to write screener questions, how to write data quality questions, and how to tackle specific types of questions from single-selects, grids, scales, and more. This book was conceived by experienced researcher with more than fifteen years of practical experience who realized that many questionnaire guides continue to treat the people who answer questionnaires as robots rather than as fallible, imperfect people.
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People Aren't Robots: A Practical Guide To The Psychology And Technique Of Questionnaire Design, Paperback - F. Annie Pettit Phd
Carti > Carte straina > Reference,information & interdisciplinary subjects > Research & information: general
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